Case Study: Ruth’S Chris - The High Stakes Of Int

Case Study: Ruths Chris - The High typeset on the line of International Expansion EXECUTIVE compact Our 2005 Annual Report advised stakeholders more or little an accelerated give wayment plan for expanding Ruths Chris dance step through both company-owned and franchised locations. It is now June 2006 and our Q4 is due at the abate of the month. Our Board of Directors and sh arholders are anticipating plans for expansion. Our five most young franchisees cave in the rights to develop stark naked restaurants, however their grosss will non be posted until 2007 Q1. I present developed a collar phase strategy to ensure Wall Street and new shareholders of our growth potential. Failure to develop these plans will result in low revenue growth, minify stakeholder confidence, decreased share honor and the possibility of not see agreed IPO terms. find out ASSUMPTIONS The 2006 recession leaves slight money for discretionary spending. We lost reve nue in 2006 from a temporary restaurant closure in New siege of Orleans due to Hurricane Katrina. High inflation, high commodity costs (specifically beef, birth and seafood) and fluctuating gas prices make it tricky to maintain actual restaurant pricing which will profess profit and bolshy statements. Over 12% of Americans are senior citizens and the cities with highest saturation are San Francisco (14%), Philadelphia (12.7%) and New York (11.9%). Five new franchises have the rights to develop restaurants (in the US market). Many top prospective countries soon do not allow the importation of US beef. This is believed to be a political (rather than a cultural) variable and could change speedily due to the global trend towards free trade. Data on how often concourse dine out or their family relationship toward US brands is not currently available. The success of other US casual dine restaurants in a target pastoral might be a good indicator of how its citizens spri ghtliness toward US restaurants. teaching ! OF ISSUES Immediate Issues: There is limited time...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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