Global Culture and New Culture Essay

The image of Global Culture is be as the whim of a iodin world gloss wherein the earths inhabitants leave alone lose their pagan variety tell and single socialization will be experienced by all muckle (Oregon State University, 2008). At present, this kind of phenomenon is superstar of the well-nigh contr all oversial issues that is beingness discusses and debated by numerous scholars in particular in its coition to the changes that is currently happening in the world. However, the idea of a global culture is not a new subject matter, as it had been savvyd by previous leading light personalities.This is greatly exemplified by Karl Marx and Friedrich Engel as they discussed the concept of global culture in the communist manifesto. The commie pronunciamento is considered as one of the worlds nearly prestigious political manuscripts in which the purposes and program of the commie League is written. Nevertheless, this document as well tackled the communist Leagues criticism of the worldly-minded In order to so, they likewise gave their intuition of global culture and how this phenomenon affects the guild.Marx and Engel began the commie pronunciamento by stating that the foundation all breathing societies is the history of descriptor engagement. They pointed break that beforehand(predicate) epochs up to the time that the manifesto was attaind the society is al moods composed of competing classes that ar to the highest degree appropriately described as the oppressor and the oppressed. The maturement and revolutions in history paved the counsel for two great classes that argon instantly facing against each some other that is to say the middle class and the Proletariat.The formation of the agencyrn bourgeoisie is the product of a long dustup of evolution as well as the series of revolutions with regards to achievement and rally (Marx and Engel, 1848). The middle class is largely responsible in the changes of the mode of production, which mete out way of life to various modifications that greatly exemplified the idea of a global culture. The institution of the bourgeoisie is dependent upon the continuous revolutionizing of the instruments of production and eventually the sexual relations of productions. This includes expanding the market over the entire surface of the globe for the employment of its products.Marx and Engel clearly explained the Bourgeoisies rely for globalization when they stated, It must nestle anywhere, strengthen everywhere, put together connections everywhere (Marx and Engel, 1848). In relation to the idea of market expansion, the communist Manifesto also give due fib of the concept of free trade, which is an important tout in achieving a global culture. The Communist League strongly believes that Free disdain is the principal(prenominal) culprit in most tribes perception that personal worth is measured by the exchange of value that is most observ fit in the imp ortance they give to material things.In order for the Bourgeoisie to pursue their quarry of profitability by increasing production, they imbibe to exploit other flock by changing the way they think active themselves and modifying the values that they keep (Marx and Engel, 1848). The Bourgeoisies exploitation of the world market is creating a cosmopolitan character to production and using up of every country. Due to this, it is destroying the old- complete national industries that are important in the national individualism of a country.Industries do not yet utilized indigenous raw materials moreover they acquire it from the remotest parts of the world and their products are not merely consumed at their several(prenominal) countries provided also in every quarter of the globe. The globalization of trade also affects other factors such as communication. As such, the very way of life of the commonwealth is also influence wherein they adhere to the ideologies of the Bourgeoi sie the likes of being consumerists, which heightens the pursuance of this class interests (Marx and Engel, 1848).In this sense, Communists support the sentiments of the proletariat that they believed is being exploited by the Bourgeoisie. The league represents the common interests of all proletariats around the world unheeding of their nationalities. They represent the proletariats in the different stages of explicatement of the Bourgeoisie wherein there is an observable struggle of the working class. The primary aim of the Communist is similar with all other worker parties, which are the formation of the proletariat into a class, overthrow of the bourgeoisie supremacy, conquest of political power by the proletariat (Marx and Engel, 1848).Nevertheless, the Communist Manifesto clarifies that it is not after the abolition of attribute in general but rather the eradication of bourgeois property. In doing so, they can be able to uphold the freedom, independence, and equality of an individual that is leaven aside from him or her due to exploitative net labor (Marx and Engel, 1848). Communists clearly saw the presentation of a global culture by the revolution of production that the Bourgeoisie are responsible for as the cause of most of the worlds evil.Some of the injurious effects that it gives are the exploitation of muckle in particular the proletariat, the destruction of old established institution like the family, and the very self-value of an individual. On the other hand, some notable scholars like Henry Jenkins and Rob Walker perceive the new culture of globalization in a different light. Their plant show the effects of the technological rise that Marx and Engels renowned in the Communist Manifesto. Henry Jenkins main argument was on the concept of Media Convergence. He asserted that the survey that merely think on technology is shortsighted.Jenkins emphasized that the objective important factor is the understanding of the way by which i ndividuals in the contemporary culture could participate and combine numerous media sources. Comprehending the consanguinity among various media forms can be through in a more in depth manner if the participation of individuals will be given due consideration. In relation to this, Jenkins suggested that carrefour should be discriminaten as a cultural process that is evolving and developing rather than a mere technological end. Moreover, he also elaborated that there are different sited wherein the negotiations between consumers and producers take place.These sites are modifying interview measurement, redirecting globalization, re-engaging citizens, renegotiating relations between producers and consumers, redesigning the digital economy, rethinking media aesthetics, regulating media content, redefining intellectual property rights, and restricting media ownership (Jenkins, 2006). Jenkins was able to soberly and extensively study the effects of audience participation in media cult ure. He was able to highlight the influence of digital fashionable culture on the behavior of individuals especially in terms of their participation in the field of politics.Rob Walker is also one of the contemporary personalities that has its own perspective with the modern state of production and use of goods and services that exists in the world today. His arguments are have-to doe with on the concept of money culture and means of technology like advertising, music, and accompanying art. The focus of Walker study is in examining the consumer behavior of an individual from the lens of condescension and anthropology. He discussed various products and the corresponding consumer ignore that is was able to create.Walker attempts to understand the reasons cornerstone consumers response to a certain product, which ranges from toothpaste to cloudburst drinks up to television programs. In doing so, he tend to critical analyze the a particular product by onerous to understand the underlying concept of its cross name, target consumer, and even its effect on those who patronize it. Furthermore, he also tries to establish a connection between the product and the consumer by explaining how the characteristic or military strength of a consumer is reflected in the products that he or she buys (Walker, 2008).Marx and Engels Communist Manifesto calls the people especially the proletariat to take action in abolishing the concept of private property of the Bourgeoisie class that tends to exploit other people and destroy the very culture of nations. On the other hand, Jenkins and Walker also give emphasis in the participation of people in the convergence of media but they pointed out that this aids in the formation of identity rather than a mere way for exploitative labor.National identities are make because of the existence of mint media that allows its audience to create their own texts and introduce their own identities that allows other people in the globe to see and understand other cultures. The existence of mass media in terms of the concept of convergence is already regarded as a cultural process in itself that allows people to develop their identities. In this modern age, mass media is not merely a technological advancement but rather it is a gibe that allows people to participate and interact in the international community.References Jenkins, H. (2006). Convergence Culture Where ageing and New Media Collide. New York New York University Press. Marx, K. , & Engels, F. (1848). Manifesto of the Communist Party. Retrieved December 8, 2008, from http//www. marxists. org/archive/marx/works/1848/communist-manifesto/ch01. htm. Oregon University States. (2008). Definitions of Anthropological Terms. Retrieved December 8, 2008, from http//oregonstate. edu/ memorize/anth370/gloss. html. Walker, R. (2008). demoraliseingin The Secret Dialogue between What We Buy and Who We Are. New York Random House.