Metaphoric comparison of Audi Manufacturing Essay

metaphoric comparison of Audi Manufacturing - Essay ExampleThese expressions vary depending upon the need. However, these expressions help in creating a perception of the scheme put up information that may be used for further diagnosis of the organisation and provide an experience of the organisations disposition from an emotional, sensory, and understanding perspectives. The present context of analytic study is based on exploration of the sumptuosity car manufacturing giant, Audi manufacturing, from three different metaphoric perspectives namely, organisations as machines, organisations as intricately woven meshes and organisations as processes of flux and transformation. The process of exploration is based on literature review associated with these metaphoric expressions and information tie in to the manufacturing giant. In this process, besides understanding the meaning and application of these three metaphoric expressions to Audi manufacturing, critical reflection on the posi tive aspects of metaphoric explanations and weaknesses associated with respective metaphors will be undertaken. Originated in Germany, Audi stands as one of the top brands of luxury car manufacturers in the world. ... To possess an Audi, customers willingly wait for long time, which explains its level of success and popularity. Audis employees deem about 60,000 across the all its production and service centres. Organisations atomic number 18 complex structures that function based on numerous systems, procedures, policies and practices, and contends a variety of skilled personnel that need to continuously learn and upgrade their skills in order to cater to changing external and internal demands. Hence, organisations are constantly challenged with ambiguity and uncertainty, and therefore require constant adaptation. These are achieved by constantly changing the work processes, systems, skills as well as places in contemporary times. These ever-changing patterns coerce management re searchers to constantly scrutinize the internal and external environment, which ultimately dissolving agent in motley understandings as perceived by different individuals. These reflective perceptions reserve resulted in various metaphoric expressions of contemporary organisations. On one hand, these images provide insightful information about the organisation, and on the other, they have potential to present distorted image of the organisation. Both, imminent information and distorted images have to be considered in arriving at meaningful outcomes or studies of organisations that can be of practical importance in implementing measures that could be respectable to the business, employees and/or society and environment. The present study is aimed at understanding Audi Manufacturing through the lenses of three different metaphors, which are aptly applicable to this manufacturing giant. These finding may be used to understand the impact of metaphors on cultivation of theory