Luigi's Family Food Case Study Example | Topics and Well Written Essays - 1000 words

Luigis Family fodder - Case Study ExampleLuigis Family Foods Pizza is also a frozen pizza dissolute in Chicago which has reputation in the market but recently the firm has encountered a crisp decline in the market sales and share. Marketing director of the company, Reggie Pantazi chalks out some future note strategies which would help the company in reversing the declining trend of their market share and evolve as a hint player in the frozen pizza market. The paper in the initial stage will establish the study competency of the firm and elucidate the competitive and consumer environment of the firm and then will address the pros and cons of the strategies conciliateed by Reggie. Competencies of the firm, competitive and consumer environment Luigis Family Foods is a medium sized company established in Chicago with a diversified portfolio of grocery chains, line of frozen pizza distributed regionally in the Midwest. The firms delivers pizzas with moderate qualities which are mainly available in standard varieties like all lay off, cheese and pepperoni, and cheese and sausage) with various sizes as 5 column inch snack pizza, 10 inch family-size pizza, and a 14 inch deluxe pizza. The company has involved in the marketing of the products through several advertising campaigns but on that point has been sharp decline in the sales figure of the firm for which many grocers threatened to discontinue the Luigis Family Pizza (Luigis Family Food Case). Among the chief competitors recently The Pizza Company introduced a new brand, DiGiorno with a crust that rises for the first time when the pizza is baked in the home, thereby providing the same fresh-baked taste as carry-out pizza and thereby creating a competitive edge(Luigis Family Food Case).The market for the frozen pizzas have categorize into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher(prenominal) price due to the quantity and quality of ingredients and eating experience), gourmet pizza (e.g. Wolfgang Pucks specialty toppings pizzas), and the less expensive fill-em-up brands (e.g. private label). Although the traditional toppings are the Americas favorite, but lock the specialty toppings have become more popular through companies like Wolfgang Puck Foods. Among the other major competitors are Krafts DiGiorno and Schwans Freschetta which also possesses solid market shares (Holocomb). Evaluation of the five options as proposed by Reggie Pantazi The marketing manager of the pizza company, Reggie Pantazi sorted out five different policies in disposition to accelerate the sales of the company. The policies which were formulated by Pantazi were advertising, extending health line, establishment of premium line, pizza pockets, and establishment of cut food service companies. But for fetching optimized results the company needs to formulate and implement a pure(a) blend of marketing mix policies. Marketing imagination and marketing Mix policy The marketing concept plays a predominant role in chalking out the best decision that the firm must adapt in order to maximize its profit motives subject to the budget constraints. The firm has to think from the production tilt as well as the sales want. In the production angle keeping the customers want as the baseline the firm should realize its potential to develop the product. From