starbucks history :: essays research papers

For one of my selections for get stock, I invested into Starbucks, this telephoner has attracted me with their wonders of different chocolates, and I k brand-new worldly concerny others were interested in the very popular coffee company. Starbucks every blow uped 1971 in Seattle Washington. With three workforce which were Jerry Baldwin, Zev Siegel and Gordon Bowker each(prenominal) of them put in one thousand three century and fifty dollars along with a barrowed five thousand from the bank to start up there small coffee shop in hook place market, witch is located in down town Seattle. The be for this company was inspired from the character Starbuck from Moby Dick this character was a coffee lover. There close friend designed there well know logo. These men never thought of this small company to get ample they just thought of it as a small coffee shop. turn up of all three men Siegel was the only one that work at it full time. The men depened on a man named Alfred Peet f or there coffee beans but soon then started there own blends of coffee beans. With in a year holding the first store they were able to open a second store. When the 1980s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turning point. A man by the name of Howard Schultz started to pursue an interest in the company. He notice that the coffee shop had a wonderful environment. He started asking a questions and becoming more and more interested by every moment. He loved how the founders had so much knowledge on the coffee and each blend. In 1982, Schultz became director of retail operation. This was just the start to a new phase with the company.When Shultz took over, this started the beginning of a new era. He spent all his time at the stores trying to make every thing consummate(a) in every way. He started wit h the employees, making the environment so couthie for every type of coffee lover. One of his biggest ideas came from visiting Italy and going to a coffee shop and seeing the idea of a espresso bar. That no hourlong would it be just an in and out coffee shop, but guinea pig and environment that drew many different types of people.