Online Marketing †Grocery Retailing Business Essay

With household internet access continuing to increase, the customer base for online food market shopping is widening, while other technological innovations such as the coming of smart phones is further benefiting the market (Source Global foodstuff Review of Online securities constancy Retailing report available at www.MarketResearch.com).The securities industry retailing industry has many opportunities inherent in it for online marketing, and the competitive advantages that it would provide. While local anesthetic brick-and-mortar storefronts go apart always be necessary due to the perishable nature of many items, the bulk and expense of shipping groceries and the occasional need to purchase something forthwith in that location are ways in which the internet pile be leveraged to add to consumer convenience and increased profits.Providing online shopping is a possibility for grocery retailers. Its very different than dry-goods retailers such as books, music, shoes and c oif or helps being marketing such as travel. To date, gross sales of food and drinks over the internet have yet to make the identical impact observed in other parts of the consumer goods industry, most nonably books, clothing and electronic items such as com delegateer equipment (Source Global Market Review of Online Grocery Retailing report available at www.MarketResearch.com). matchless way to leverage the internet and I have seen this at my local ShopRite is to purchase groceries online and pick them up at the local store. The shopper clicks on the items they neediness in an online virtual market, which are then gathered by a personal shopper in the store. The shopper then drives over to the market, pays at the customer utility counter near the front of the store, from which an associate will even motorbike the cart out and load the bags into their vehicle.The potential is withal there for personalization. By tracking online purchases, a profile can be developed with s horter lists of best-loved items from which selections can be made. There could be a standard scoutorder (bread, milk, eggs, etc.) or whatever the consumer buys on a regular bottom which could provide a starting point, then be tweaked or added to by the consumer depending on their needs at any particular time.The system could travel so sophisticated so as to proactively tell a consumer of an forthcoming discount or sale price on an item. In this mixed bag of integrated marketing, For example, Im entering an order and going to put an item on there that I usually buy. The smart engine room has already prepared an item profile, and can tell me that it is going on sale in a few days, in case I want to wait to take advantage of the lower price. It could to a fault declare me of a manufacturers coupon I may not be aware of and send me to that suppliers website for a printable or scannable coupon.Online shopping can reach more customers. Perhaps there are elderly, handicapped or o ther shut-ins for whom it is inconvenient to shop in a grocery store. So maybe they let a proportional do their shopping, which would be at the store of the relatives choosing. Now, the consumer can bring their business to the store of their own choosing, and simply ask mortal to pick it up. Or perhaps they can drive, just not passport around the store. This could also increase the order size, since someone will be pushing it around the store and loading it into their vehicle for them. The opportunity also exists for a store to provide or arrange for delivery service to the consumers home. Increasing customer loyalty is another way in which grocery retailers can utilize online marketing to increase business.Many stores already have store cards with store discounts and coupons attached to them, as substantially as incentive goals to be reached with benefits attached. With online marketing, all of this information can be tracked. The coupons that print at the register and many peo ple throw away or misplace, can now all be stored virtually and in one convenient place to be accessed when needed. The removal of expired coupons could also be automated.The opportunities for marketing in this space are vast, and we have tho scratched the surface.