From Traditional Marketplace to Tomorrow’s Marketspace

Focusing on past mergers that were unsuccessful, we go forth investigate the major pagan issues these companies faced that were the unfitgest obstacles jeopardizing their success. We allow for then be able to identify which cultural issues atomic number 18 most valuable for mergers of the future to succeed. The second plow allocate of our reputation go out talk about virtual conferencing, and the large position it will play in tomorrows teams. Bringing this in concert, our discussion will focus on the positive and negative effects virtual teams can have on a merging companys culture. After presenting both sides, our ultimate goal will be to cite the more(prenominal) important roles the virtual teams of tomorrow must(prenominal) play, in efforts to create and maintain a strong and successful popular culture among merging companies.The increase of Internet usage, combined with the in vogue(p) e-commerce fierceness has changed the way most companies are doing business tod ay (Knox 26). Companies that are non in the dot-com domain now hope to take part in the e-commerce world. Many industries are moving their business from the traditional mart to the highly sophisticated marketspace the AOL/Time Warner merger is an example of this.Today, merging has change by reversal the answer to how businesses are going to increase and retain their competitive advantage. at once a company merges it becomes an even bigger powerhouse. This raises one companys market share tremendously, allowing it to stand tall against competing firms (Fairlamb 20). Now, other companies in the same industry look at to search harder to reestablish their competitive niche. This is done most of the date by means of additional acquisitions of similar competing firms within the industry.Unfortunately a lot of mergers are doomed for failure. While sales figures and bottom lines play a big part in the execution of a successful merger, they are solo one piece of the puzzle (qtd. in P acific). Along with number crunching comes culture, the original heart of the company. Every companys culture is unique. Different personalities, ways of doing things, expectations, and ways of delineate success are some examples. Even the information technology a company possesses is as much a part of a companys culture, as the plenty using it.Bringing together two or more companies that whitethorn have entirely different corporate culture forms an acquisition. With technologies latest advancement, companies have the ability to be brought together on an entirely raw(a) plateau. Virtual conferencing is redefining the way people are able to work together (Seanet). Through virtual teams people can primarily interact electronically. there are several reasons to create virtual teams. Specifically, teams may be distributed because of the sensitive realities facing organizations such as organization-wide projects or initiatives, and alliances with different organizations, some of whi ch may be in other countries. in that location are also mergers and acquisitions, which we will pay close attention to, as well as the desire of some people and government organizations for telecommuting. These are a few of the many reasons why people will look to create virtual teams as their primary way of conducting business.Functional integration teams charged with the idea of plain together two or three preexisting functions usually leads to sodomist protection, infighting, and special interest pleading. Planning for success, a lot of companies use a creation approach. Creating a comprehensive future-centered vision and strategy that defines the new organization. unitedly a new set of cultural behaviors and norms will be break in that are consistent with the accomplishment of the strategic goals, as well as creating a workforce passionately committed to the new organizations values, vision, objectives and ultimate success.There are many reasons why we chose virtual confere ncing and how it will effect the important aspects of culture within merging companies. As future business people of America this is an issue that we will be faced with. In a time when job security seems to be approaching an all time low, it is important to know what we are going to be up against. Having a better idea of what is happening around us will be useful as we troop forward in efforts to create our stimulate niche in this extremely competitive world. While this is a need project for us, we feel that we should take it for everything that it is worth, bettering ourselves as a result.