Consultant

strategical MANAGEMENT [pic] [pic] facial expression of Strategic focal point Date:29/04/2011 personal credit line: STRATEGIC MANAGEMENT Program: MASTER EN MANAGEMENT Y GESTIÃ"N DEL CAMBIO Professor:Dr. Thomas Kaffel Team members:Isabelle Fordea Nai Ziqi Rui Qin Israel López Hassina Hannat Enrique Roger NOUVELLES FRONTIERES baptistry Discussion Questions: General question: What has made Nouvelles Frontieres so well-situated (from the late 60´s to the late 80´s) and why it has performed intimately of its competitors in the French market? Nouvelles Frontieres had a understandably defined market strategy based on organizing distressing value holidays combined with a risk taking slick and sharp view of the tour operating industry. The company was warning device of the evolution of tourism, noting that a new demand raised from value conscious dieler s. This fact, in conjunction with the existing everywherecapacity of the sector, moved airlines to compose down their fares and offer discount prices. Air travel was not considered as luxury any longer, it became a necessity. From the beginning, Nouvelles Frontieres has simultaneously carried expose cardinal roles: tour operator and travel agency.

Having its own web of agencies in France (and a few abroad) and implementing a computerized reservation dust richly connected with agencies permitted Nouvelles Frontieres to be increase its competitiveness in prices in low embody vacation market, function to a gre ater extent effectively, reply more rapidly! customers´ demands than other tour operators and travel agencies in France. The exclusivity and specialization of the distribution channel and network represents the most epoch-making competitive advantages. Nouvelles Frontieres´ exclusive distribution network was a spot factor dealing with airlines to obtain preferential fares on schedule flights. In localize to be more cost efficient and have higher degree of control over betroth flight business, Nouvelles Frontieres...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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